Keidi, the brand primarily offers nail care service, was founded by Miss Vietnam 2014, Ms. Duyen Nguyen Cao Ky. She is known for her confidence and wit to the eye of public and media. Knocking on Brandex’s door, Miss Duyen wanted her nail brand to be recognized like no other: not only lavish but also delicate. A part from that, Keidi has to manifest the personality and burlesque of its founder.
After listening to the Miss Vietnam herself, Brandex came to an idea that the brand’s logo and identity rather demonstrate a celebrated modern woman and her personalities (as its founder, Miss Duyen) than only show off its service.
Keidi Nails Lounge Brand
Creative Direction: Nguyễn Công Tùng
Designer: Nguyễn Công Tùng
ShowCase Design: Đặng Minh Nguyệt
Article by: Brandex Agency