Scope of work
Brand identity Packaging
Time spent
Sep 2018 Feb 2019

The story

The Challenges

Brand has a logo without visual identity. Client wants the current logo to remain untouched. The brand identity must reflect visually the brand personality and product segmentations: Luxury, Bamboo and Casual.

Our Solution

We have talked with the founder to listen to her story. She was borin in a family with a tradition of tailoring. Inspired, we digged deeper into the process of manufacturing the products. Then we developed a concept by analyzing the stages which combined with the founder’s philosophy, vision and ambition.


Brand Identity


From the beauty of the wrinkles in the tie knot, we came up with the brand key visual. Each product segmentation will have different pattern to relate with their target customers.


Luxury – Classic and elegant pattern for gents

Bamboo – Symmetrical and linear pattern for men who pays attention to details and materials

Casual – Stylized and versatile pattern for lively young men




We developed a packaging system to go along with the new Brand Identity for TQQ

TQQ – Men Fashion Brand
Creative Direction: Nguyễn Công Tùng
Designer: Nguyễn Duy Đức, Nguyễn Công Tùng, Nguyễn Xuân Quang
Showcase: Nguyễn Duy Đức

Article by: Brandex Agency