Parsolex, based in the United States, was looking for assistance with its re-branding effort. Impressed with Brandex’s creative process and client examples, Parsolex requested a new logo and brand image with a modern image that illustrates the core values of the company.
Reﬁning an idea of a logo is never easy, and Parsolex requested that Brandex use the following concepts for its logo and brand image:
The imagery of a butterﬂy to represent the beauty that is life
The concept that Parsolex takes ingredients and other raw materials to create something new and beautiful to save lives or make people feel better
A butterﬂy in ﬂight adds movement to the overall logo
Brandex took this guidance to sketch out a wide range of graphic representations in order to ﬁnd a graphic solution that best represents the imagery of Parsolex, balancing the company’s wishes and adding more layers of meaning.
With the logo inspired by a butterﬂy & the idea of transformation, we propose an idea that playfully developes from the concept. Butterﬂy effect represents the idea that a pharmaceutical project no matter the scale can create a tremendous impact for society. A drug developed and manufactured at Parsolex can save a lot of lives.
Butterﬂy effect represents the idea that a pharmaceutical project no matter the scale can create a tremendous impact for society. A drug developed and manufactured at Parsolex can save a lot of lives.
The website follows the Brand Guidelines closely in term of layout and colors.We use hero images of nature & butterﬂy to complement a simple yet elegant layout.
Parsolex Brand Identity and Website
Creative Direction: Nguyễn Công Tùng
Concept: Nguyễn Duy Đức
Designer: Nguyễn Duy Đức, Nguyễn Công Tùng, Đặng Minh Nguyệt
Coder: Bùi Phúc Anh
Showcase: Đặng Minh Nguyệt
Article by: Brandex Agency