Client
Co Tu Sai Gon
Field
Food & Drink
Scope of work
Logo
Brand Identity
Store Atmospheric
Art Direction
Website
Time spent
2017 2018
01

The Story

The Challenges

The brand Co Tu Sai Gon was initiated from the love for Sai Gon, the food desire of customers and the aspiration to share devoted plates. The plates were cooked and served carefully and devotedly as if it was for our own family members.

Our Solution

Brandex is inspired by the ardent interest in food of Mrs. Thuong – the founder of Co Tu Sai Gon brand with a sudden inspiration and emotional design. Since the first version, Brandex has made efforts devotedly for the project, from Printing, product photographing, website designing and interior construction…

…That is the first step for the brand, and also the inspiration for the follow-up story about a Vietnamese chain of street food stalls.

02

Logo

Logo of Co Tu Sai Gon inspired by accustomed and featured images of Sai Gon such as Ben Thanh Market, the Sun, vending vehicles, street lights… to deliver the message and the main business line of the brand – A street cuisine with the taste of Sai Gon

The logo was designed with stylized letters to enhance the memorization and recognition of the brand name. The integration of the icon and the brand name also created a standout, charming and improvision like the brand personality.

03

Brand Identity

Graphics inspired from the first 4 letters in the brand name, combined with the brand’s strengths such as devotion, lusciousness, the taste of Sai Gon and take away service. Brandex has created an interesting graphic combined with stylized images of the brands personality and featured icon.

– Devotion: Heart, Hand, Vietnamese style Conical hat

– Sai Gon: Rain, Sun, Yellow Apricot Flower, Ben Thanh Market, Sai Gon River

This design has always been presented in media publications of Co Tu Sai Gon

04

Store Atmospheric

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05

Photo shoot

The purpose of product photography is to use in the media design, on the website and CTSG fanpage. We aim for a simple shooting solution, convey the attractiveness of the food and the main color of the brand. The elements in the shoot, the decoration, layout, shooting angle… are all under a common concept to achieve the unique effect.

06

Website

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Article by: Brandex Agency

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